Adding olive oil to coffee is not a tradition in Italy, but Starbucks is focused on introducing something that Italians are curious to try out. Starbucks interim CEO Howard Schultz has announced the launch of new beverage series in Milan, which is the city that inspired his coffee empire. This new range will be a coffee-olive oil concoction and is believed to be a keto-inspired trend. The coffee will have a buttery flavor with a sugary twist that you don’t want to miss. It certainly has amused and made many Italians curious, and it became the highlight of USA news.
Experts’ opinion on the new experiment
The famous Italian food and wine magazine Gambero Rosso named this combination of olive oil and coffee as one that piqued their interest. However, it did not claim anything further, reserving the judgment only after the samples of the drink were tasted.
However, the experts did praise the new drink as it features the Italian kitchen staple as the primary ingredient and not some random condiment. The magazine also highlighted some of the health benefits of extra virgin olive oil, which many Italians often take directly from the bottle.
The olive oil producers’ association ASSITOL also welcomed the innovation, stating that it would enhance the olive oil’s image among young people. The association can promote adding additional oil to cocktails.
A student from cultural mediation named Martina Lunardi, however, prefers her regular cappuccino during her visits to Starbucks to date. However, she is neither offended nor intrigued by the new addition of an olive oil blend, which she might want to try someday.
It’s interesting to see that a newspaper in Turin, Italy, tasted four of the beverages at this unnamed establishment and gave them marks of 6.5 to 7.5 on a scale of 10. While the taste test results are not overwhelmingly positive, the fact that the beverages received passing grades suggests that they are at least decent.
It’s also worth noting that the only warm beverage on the menu, a version of caffe latte, received a grade of 7 and was described as having a strong taste that leaves a pleasant taste in the mouth. This could suggest that the establishment’s strengths lie in its warm, coffee-based beverages.
Of course, the taste is subjective, and what one person finds enjoyable may not be the same for another. However, it’s always helpful to have reviews and ratings to guide one’s decision-making when it comes to trying out new places and products.
The notion of putting olive oil in coffee
Schultz believes that he got the idea of adding olive oil to the coffee when he visited an olive oil producer in Sicily. He thinks that this idea could be a game changer and would boost his earnings. Schultz has worked with many in-house coffee drink makers to create a unique blend of a recipe. He has named this perfect blend with olive oil Oleato, which means oil in Italian. He launched the same at the event of Milan Fashion Week with a performance by Lizzo that had an invitation-only crowd. It has created even more buzz. The beverage will soon roll out in Southern California during spring while in Japan and Britain by the end of the year.
Conclusion:
It’s interesting to see how Starbucks has expanded its presence in Italy since the opening of its Milan Roastery. With around 20 stores in northern and central Italy, it seems that the brand is successful in attracting customers in a country with a strong coffee culture. The new release of the drink has become USA news and other countries as well.
